About Us

About us

Pearl Daisy is based in the Midlands, UK, amongst a multicultural and vibrant Muslim community. The business was begun by Amena (one of the current owners of Pearl Daisy) at the end of 2009.

The business returns address is:

Pearl Daisy Ltd
PO Box 9872
Visit The Pearl Daisy Boutique
       59a Evington Road 
       LE2 1QG
Note: this is not the returns address
Boutique opening times over Ramadan:
Mon       -     Closed
Tues      -     Closed
Wed      -       Closed
Thur       -     Closed
Fri           -     Closed
Sat        -      2pm - 5pm
Sun        -      2pm - 5pm

Our VAT number is: 100 512 782


How come there are YouTube videos linked on product pages?


After posting her first ‘Hijab Tutorial’ on YouTube for her friends, Amena received an unprecedented response from fellow hijabi’s from all over the world, who spurred her on to make more tutorials. What she didn't realise was that these very ladies would go on to be a part of a close-knit community of women - lovers of modesty, who were kind enough to encourage Amena with their sweet words and suggestions.

So how did Pearl Daisy get started?

In some of Amena’s non-tutorial videos, she wore her Hoojab scarves; these were scarves that she had designed when she had first started wearing the hijab. Having always had a creative streak, the Hoojab she'd designed and sewn was an innovative design that consisted of a hood and two long pieces of material that could be draped around the hair quickly, making it easy to create lots of new hijab styles including ones with folds, loose drapes and volume. Of course, the hijabi’s with a keen eye for style loved the Hoojab and began requesting Amena to sell them. Within days, she had sold out of the Hoojabs and was getting dozens more requests for more.

The rest, as they say, is ‘history’!

Amena’s YouTube channel will continue running as long as her viewers are interested! Find her at www.youtube.com/Amenakin.

To see a video about Amena's patented Hoojab, click on the video box below!



More about Pearl Daisy Ltd as a business

We are an independent, family run business and operate on the internet only.

Since our products are frequently being updated with more up-to-date styles, we are unable to provide a paper catalogue. However, if you check back frequently, the homepage will display many of the new products that we have in stock. We also have a Facebook fanpage that is usually updated at least once a day with website information. If you're on Facebook, click on 'Like' at the linkwww.facebook.com/pearldaisy to be able to also have access to sneak peeks at upcoming, new stock!

We pride ourselves on customer care and customer satisfaction means a lot to us. Please do not hesitate to contact us if you have any questions, concerns, or wholesale queries.

If you have a question about your order, please email orders@pearl-daisy.com

If you would like to return or exchange an item, due to a change of mind, incorrect or faulty item, please email orders@pearl-daisy.com

If you have any other business related enquiries, please email advertise@pearl-daisy.com

Please note we endeavour to reply to emails sent to the first two email addresses above within 4 working days, however this is not always guaranteed and correspondence times vary. Once you have received an automated email response, please be patient for a reply. Sending multiple emails without waiting for a response from us will further delay an answer.

What are the 'Reward Points' that can be seen on the website, and how does it work?

When you purchase off our website, you will accumulate Reward Points if you have made your own account and you're purchasing via your account. Once you collect 100 points, you will receive off your next order £5 off (excluding postage costs). This Reward Voucher can only be applied after you've passed the 100 point collection and then it will be applied on the following order that you make from us.